Maruti anticipates that the Jimny will compete with other SUVs like the Brezza, Fronx, and Grand Vitara for the top spot in the market.
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Maruti released the pricing of the Jimny, its much anticipated SUV, on Wednesday. Six variations of the vehicle will be offered, with the base model beginning at 12.74 lakh (ex-showroom). Priced at 15.05 lakh (ex-showroom), the Jimny Alpha AT (Dual Tone) is the highest model available. In addition to increasing sales, Maruti anticipates that its new product will solidify its position as a dominant competitor in the quickly expanding sports utility vehicle market, where it is vying for the top spot.
The manufacturer anticipates that it will help other models like the Brezza, Fronx, and Grand Vitara take the top spot in the SUV market. The Jimny has a 1.5-liter petrol engine and is also available through a subscription plan, with monthly payments beginning at 33,550.
The Jimny will be offered in the following trim levels: Zeta MT ($12.74 lakh), Zeta AT ($13.94 lakh), Alpha MT ($13.69 lakh), Alpha AT ($14.89 lakh), and two dual tone models ($13.85 lakh and $15.05 lakh), respectively. Everything is priced ex-showroom.
Maruti Suzuki Jimny features and trims
The Jimny’s Alpha model comes with all the bells and whistles, including wireless Apple CarPlay and Android Auto, automated LED headlights, a 9.0-inch SmartPlay Pro+ infotainment system, automatic temperature control, cruise control, and other features. Six airbags, ESP, and hill-hold assist are all included in the basic safety package.
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There are a total of seven colour variations for the Jimny, including two dual-tone variants. The Jimny is a four-seater variant even though it has a true five-door body.
Regarding the inside, the dashboard has an all-black design and appears rather tough thanks to a grab hold positioned on the passenger side of the dashboard and fake exposed fasteners. Other Maruti models, including the Swift, share several components with the Swift, including the steering wheel and the round dials for the HVAC settings. The power window controls are situated in-between the front seats, much like in the Thar.
Shashank Srivastava, Senior Executive Officer (Sales and Marketing) at Maruti Suzuki India (MSI), predicted Jimny will have a beneficial spillover impact on the automaker’s total brand value when speaking to media weeks before to the formal debut of the vehicle.
In terms of the ripple impact on the whole Maruti brand, it is a significant product.We will undoubtedly benefit from Jimny’s reputation as an accomplished SUV as we continue to promote SUVs across the nation, he told reporters.
The five-door vehicle was created with 960 crore rupees funded by Maruti. More than 3.2 million Jimny vehicles have been sold by Suzuki in 199 different nations and territories.
Competitors to the Maruti Suzuki Jimny
While not a direct rival, the Mahindra Thar (Rs 10.54 lakh – Rs 16.77 lakh) and Force Gurkha (Rs 15.10 lakh) will compete with the Jimny for its pricing and placement in India’s expanding market for lifestyle off-roaders.