MG’s Strategy to Compete with BMW in Australia: A Look at IM Motors’ Latest Electric Offering

MG's Strategy to Compete with BMW in Australia: A Look at IM Motors' Latest Electric Offering

IM Motors, a high-end subsidiary under China’s SAIC Motor, has taken the wraps off its new electric vehicle (EV) during the Chengu motor show. This launch comes with strategic implications for the Australian market, as the eye-catching IM LS6 ‘coupe SUV’ will be introduced bearing the familiar MG emblem. Negotiations are underway with the factory, … Read more

MG Aims to Establish Strong Presence in Australian Market

MG Aims to Establish Strong Presence in Australian Market

Rapidly ascending as a notable Chinese brand, MG has unveiled its ambitious blueprint for growth in the Australian market. Focused on broadening its lineup and venturing into the high-end segment of electric vehicles, the automaker recently introduced the MG4, an electric hatchback. During this launch event, CEO Peter Ciao affirmed the company’s intention to introduce … Read more