Before; 92 reservations each day; after; 15!
More than 31,000 reservations have been made for the Maruti Suzuki Jimny since the company began taking them in January 2023. Shashank Srivastava, Senior Executive Officer for Marketing and Sales at Maruti Suzuki India, claims that there has been an increase in bookings after the PRICING RELEASE on June 7 despite rumours that the Jimny is an overpriced product.
According to Srivastava in an interview with India Today, the new automobile is now receiving 151 bookings each day as opposed to 92 before the price announcements.
We have more than 31,000 reservations so far. The average number of bookings per day has increased following the pricing announcement on June 7. Currently, we receive roughly 151 reservations each day as opposed to 92 reservations per day before to the pricing announcement. Therefore, after the price announcement, the acceptance appears to have increased,” added Srivastava.
Maruti Suzuki revealed a week ago that the Jimny will have an ex-showroom starting price of Rs. 12.74 lakh and a top-end model priced at Rs. 15.05 lakh.
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People first claimed that the Jimny pricing starts at Rs. 12.74 lakh whereas the Thar price starts at Rs. 10.54 lakh when we first revealed the price. The Jimny appears to be a lot stronger offer there, but when they looked into the specifics, they would have understood how to compare apples with apples, stated Srivastava in the interview.
Jimny has no rivals.
There isn’t technically another 5-door 4X4 SUV on the market right now. Although the Jimny and Thar are comparable, the Jimny is more suited to buyers who are searching for a car for everyday usage due to the absence of doors for the back passengers.
Srivastava made a similar observation, stating, “The Jimny is a 5-door SUV, but the Thar is not. Additionally, the Thar you are considering costs Rs 10.54 lakh for the 2WD version. Compared to the Thar’s two airbags, the Jimny features six airbags and a standard 4WD. The number of reservations has increased after the pricing was announced because customers have likely agreed that this price is reasonable when all of the above variables are taken into account.
However, first-time automobile purchasers are not particularly interested in Jimny. People who want to replace their present automobile or who are seeking to buy a second one are usually the ones who are interested in it.
Maruti Suzuki Jimny 2023
The Jimny’s five-door model, which is effectively a longer-wheelbase version of the three-door Jimny sold globally, is only available on the Indian auto market. The Jimny features a unique upright, boxy shape with a nod to new-retro style. Its beautiful 15-inch gunmetal alloy wheels, spare wheel located on the tailgate, LED projector headlights with headlamp washers, and other aesthetic elements.
The Maruti Suzuki Jimny’s interior has an all-black colour scheme. The Alpha version, which is the top of the line, comes with a slew of features, including a 9-inch touchscreen infotainment system with Apple CarPlay and Android Auto, automatic climate control, a push start-stop button, electrically adjustable and foldable rearview mirrors, and steering-mounted controls for Bluetooth, audio, and cruise control.
The 1.5-liter four-cylinder naturally aspirated petrol engine is connected to either a 5-speed manual or a 4-speed automatic transmission, and it serves as the Maruti Suzuki Jimny’s sole powertrain choice. The highest output of this engine is 104.8 PS of power and 134.2 Nm of torque. Fuel economy claims for the manual models are 16.94 km/l, while 16.39 km/l are made for the automatic versions. All Suzuki models come equipped with the AllGrip Pro four-wheel-drive system as standard equipment.